Outdoor Yoga Chennai — SEO Case Study (OYC)

Challenges

• Low local search visibility and inconsistent schema on event pages.
• Fragmented content across locations and weak GMB presence.

What we did

• Consolidated location pages and added event schema for each session.
• Local content cluster: blog posts targeting “outdoor yoga Chennai”, park-specific landing pages, and yoga FAQ content.
• GMB overhaul: updated categories, weekly geo-tagged posts, and verified service area settings.
• Technical fixes to reduce CLS and improve mobile LCP for faster booking flow.

Results

1. Top 3 ranking for outdoor yoga Chennai.
2. Organic signups increased by 220%.
3. Weekly leads grew from 18 to 56.
4. Regular appearance in local searches and event carousels.

“Our classes filled up faster and retained more students — the local focus made all the difference.” — Outdoor Yoga Chennai

Learn more about our local SEO approach — Get in touch.