Prashasta Events — SEO Case Study (Event Planner, Hyderabad)
Prashasta Events, a Hyderabad-based event planning company, needed immediate local visibility for high-intent keywords such as “event planner in Hyderabad” and related wedding & corporate event queries.
Challenges
- No presence in Google Map Pack for event queries.
- Thin service pages and poor local citations.
- Low domain authority vs local competitors.
What we did
- Technical audit: fixed crawl errors, mobile rendering, and structured data for events and local business schema.
- On-page: rewrote title tags and meta descriptions with local intent, created dedicated service pages for wedding, corporate and private events.
- GMB optimization: photos, services, geo-tagged posts, and Q&A management.
- Local citations & outreach: 8 contextually relevant local citations and 6 high-quality backlinks from wedding/event blogs.
- Conversion improvements: added optimized contact forms and event inquiry microcopy to reduce friction.
Results
- Ranked #1 for event planner in Hyderabad in 45 days.
- Organic leads increased from 0 to 40+ per month.
- Featured in Google Map Pack for multiple event-related queries.
- Overall organic traffic growth: 270% in 2 months.
“Yash Host gave our business a steady stream of enquiries and the local visibility we’d never achieved before.” — Prashasta Events
Want similar growth? Contact Yash Host — SEO Company in Hyderabad.
